Sponsorship
2 Arena Journal articles on Sponsorship, spanning 2023–2025 across Venues and Media. Analysis of how sponsorship shapes the business of sport.
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11 DEC2025Venues
Naming Rights Reprice, and the Buyers Change
Venue naming agreements signed in the last cycle are renewing into a market with different buyers, shorter terms and a measurement standard that did not previously exist.
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24 AUG2023Media
Women’s Sport Stops Being a Rounding Error
Unbundled rights, standalone broadcast windows and independent commercial inventory have moved women’s competitions from a contractual afterthought to a priced asset.
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