Synthetic Highlights and the Rights Holder’s Dilemma
Automated clipping and generated commentary have made near-zero-cost derivative content possible at scale. The licensing framework assumes a human decided what to publish.
Technology & Data
Officiating systems, performance data, wagering infrastructure and applied machine learning.
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24 APR2025
Officiating by Model
Decision-support systems have moved from measuring positions to classifying actions. That crosses a line between fact-finding and judgement that the laws have never addressed.
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14 DEC2023
The Data Rights Nobody Negotiated
Positional tracking, biometric monitoring and performance telemetry generate enormous commercial value. Who owns any of it remains genuinely unsettled.
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20 OCT2022
Wagering’s Infrastructure Problem
Legal sports betting expanded faster than the data, integrity and settlement infrastructure it depends on. The gap is where the losses will appear.
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09 DEC2021
Semi-Automated Offside and the Cost of Certainty
Optical tracking has made offside adjudication faster and more consistent. It has also made visible a question the sport had comfortably avoided: what tolerance the laws actually intend.
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22 OCT2020
Crowd Noise, Synthesised: Broadcast Learns to Manufacture Atmosphere
The artificial-audience audio deployed across closed-door football was an emergency measure. It has quietly established that a meaningful part of the broadcast product can be produced rather than captured.
