Distribution
4 Arena Journal articles on Distribution, spanning 2021–2026 across Leagues, Technology and Media. Analysis of how distribution shapes the business of sport.
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23 JUL2026Leagues
After the Expanded Tournament: The Ledger
A larger field across three host nations delivered record attendance and record cost. The distribution of both has landed very unevenly.
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16 APR2026Technology
Synthetic Highlights and the Rights Holder’s Dilemma
Automated clipping and generated commentary have made near-zero-cost derivative content possible at scale. The licensing framework assumes a human decided what to publish.
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30 JUN2022Media
The End of the Broadcast Bundle
Out-of-market packages migrating to streaming platforms mark the point at which sport stops subsidising the cable ecosystem that carried it for forty years.
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24 JUN2021Media
The Streaming Bid Arrives, and It Is Not Bidding for Everything
Technology platforms entering rights auctions are buying selectively and structurally — packages, not competitions. Incumbent broadcasters should find that more alarming, not less.
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Other subjects covered alongside Distribution