The Unbundled Season Ticket
Direct-to-consumer distribution has let competitions sell access by the match, the month and the club. Early data suggests it converts casual audiences and erodes committed ones.
Media & Rights
Broadcast and streaming rights, distribution deals, and the economics of sports attention.
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27 JUN2024
The Platforms Buy Their Way Into Live, and Change What Live Means
General-entertainment streamers acquiring live sport are not competing with broadcasters for the same product. They are buying an acquisition and retention instrument.
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24 AUG2023
Women’s Sport Stops Being a Rounding Error
Unbundled rights, standalone broadcast windows and independent commercial inventory have moved women’s competitions from a contractual afterthought to a priced asset.
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30 JUN2022
The End of the Broadcast Bundle
Out-of-market packages migrating to streaming platforms mark the point at which sport stops subsidising the cable ecosystem that carried it for forty years.
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24 JUN2021
The Streaming Bid Arrives, and It Is Not Bidding for Everything
Technology platforms entering rights auctions are buying selectively and structurally — packages, not competitions. Incumbent broadcasters should find that more alarming, not less.
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14 MAY2020
Broadcasters Want Their Money Back
Rebate negotiations opening across three continents will set the template for how delivery risk is priced in the next rights cycle — and rights holders are negotiating from a weaker position than the headline numbers suggest.
