Joana Ferreira
Joana Ferreira reports on player compensation, collective bargaining and the agency business. She has covered four league labour negotiations for the Journal.
6 articles
New York-
16 OCT2025Athletes
The Salary Cap After the Cap
Squad-cost ratios have replaced absolute spending limits across European football. The new instrument is harder to game and entrenches existing revenue advantages.
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18 APR2024Leagues
Expansion Fees Are the New Media Rights
Closed leagues have discovered that selling a new franchise is the highest-margin transaction available to them. The constraint is that each sale permanently dilutes the seller.
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15 JUN2023Athletes
Golf’s Capital Shock and the Price of a Competitive Moat
An incumbent tour with no equity, no owner and no balance sheet met a challenger with unlimited funding. The resolution reveals what a sporting monopoly is actually worth.
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25 AUG2022Athletes
The Agency Roll-Up: Who Owns the Representation Business
Player representation has consolidated from a cottage industry into a handful of capital-backed platforms. The conflicts this creates are structural, not incidental.
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19 AUG2021Athletes
NIL Day One: The College Athlete Becomes a Vendor
Permitting American college athletes to monetise their name, image and likeness created a market of roughly half a million new commercial counterparties overnight, with almost no supporting infrastructure.
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17 SEP2020Athletes
Wage Deferrals and the Limits of Solidarity
Squad-wide pay agreements struck in the spring are unwinding. What they revealed about the structure of player contracts will outlast the arrangements themselves.





